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Corporate Identity

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About


Who we are

Between the Lines is a creative atelier based in Beirut that offers a full 360 degree spectrum of promotional services both above and below the line.

Through a close understanding of its clients and the market, Between the Lines has developed a trademark approach towards award winning design and conceptual work.  When bringing ideas to market fruition, Between the Lines is geared towards providing holistic solutions that will allow your brand or service to shine to its fullest capacities.

Our Mission

To sustain a longstanding position as one of the leading young creative ateliers in Beirut.

What do we do

Clients come to us with an idea. Through fluid dialogue, we are able to concoct the magic formula that allows them to gain entry into the world they’re dreaming of.
Whether it takes a little wizardry to create design miracles, or rolling up our sleeves to do the grunt work, you’ll go the full distance from start to finish with Between the Lines.
We offer a full range of services, including:

  • Branding, Packaging, and Identity Development
  • Product and Company Naming
  • Content Development and Copywriting
  • Information Architecture
  • Interface Design
  • Mood boards and Storyboarding
  • Art-Directing and Editing
  • Collateral Design
  • Motion Graphics Design
  • Website Design & Development
  • Interactive CD’s
  • Flash Presentations
  • Animated Banners
  • Event Planning & Press Relations

Philosophy

Dynamism inspires change. Dynamism is the positive outcome of fluid thinking. Ideas can be passing pictures in your mind, or words scrawled on a crumpled paper. It is acting on these ideas that will amount to change.
Between the Lines is prone to leading the market by offering new and budding businesses the opportunity to channel their ideas through a highly skilled network of media professionals within the industry.
Through close consultation with Between the Lines, you will be able to breathe life into your business models and watch them blossom to their fullest capacities while gauging its progress as you go along. You will be able to extract the full essence of your thoughts.

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Works

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5 a day

Category: Digital Work
Client: 5 a day

5 a day is a Lebanese Juicing company Corporate Identity / Website / Packaging

Visit Site

The Clinics

Category: All, Digital Work

"The Clinics" is a chain of medical centers in Ryadh,KSA that provides a variety of medical and paramedical outpatient procedures and services. We have gathered a group of well recognized medical practitioners, including resident and world renowned visiting surgeons and physicians, to provide the best of medical care for our patients, leveraging state of the art facilities, the latest medical equipment and cutting edge medical techniques and treatments. Corporate Brochures / Gift Vouchers / Digital Comment Card / Facebook Page Designs and Management / Press Ads / Exhibition booth Branding and Concept Development

JJ

Category: All, Logos, Print

JJ is a Chicken snack/restaurant; the name is derived from “Djejeh” or chicken in Arabic. JJ ‘s menu is specialized in chicken sandwiches and special chicken combos. Naming/ Slogan/ Logo/ Copywriting/ Delivery Packaging/ Restaurant Packaging/ Wallpaper Design / Menus

GS

Category: All

GS is a retail concept specialized in trendy and quality brands from around the world for men, women and kids. Outdoor Communication/ Online Communication/ Corporate Identity/ Branding/ Photography Concept & Art Direction/ Website

DUO

Category: All, Print

BMG Foundation Events

Category: All

BMG is a financial firm based in Saudi Arabia. BMG takes its corporate responsibility very seriously and views its commitment to educate the business community Between the Lines has been handling BMG's events for the past 10 years Corporate Brochures/ Magazines/ Events

Visit Site

Presidential Palace

Category: All

All presidential palace prints and designs: Greeting Cards / Brochures / Photoshoots / Books

El Paladar

Category: All, Print

El Paladar Beirut is an exclusive inspiration from the Cuban heritage, a Mexican restaurant and bar that transforms into a club through the night. Menus/ Identity Uplift

Actors Workshop

Category: All, Print

The Actors Workshop is a community hub for aspiring and professional Performing Artists. It was founded by Actor/Director Jacques Maroun in June 2011. It is based in Beirut, Lebanon The Actors Workshop is the mother-hub of a training center for professional and aspiring talents as well a fully structured production house focusing on Cinema, Theater, and The Performing Arts in general. Corporate Identity

Casa Del Mar Logo

Category: Logos

Seafood restaurant and tequila bar by the sea (Tabarja). Casa del Mar serves modern Mexican cuisine, fresh ceviches, salads, jazzed up appetizers, and delicious main courses and desserts. Logo/ Corporate Identity/ Restaurant Packaging / Menus/ Table Tents / Outdoor Communication/ Posters

Via logo

Category: Logos

Via Café is a coffee brand created by Ant Ventures. It offers a wide range of espresso and American coffee flavors. Logo/ Naming/ Packaging/ Corporate Identity/ Outdoor Communication

Tiara

Category: All, Print

Tiara is a revolving restaurant in Abu Dhabi with a view over the Marina. It offers gourmet International & oriental cuisine. Logo/ Branding/ Menus/ Table Tents/ Placemats/ Signage

Tavolina

Category: All, Logos

Tavolina is an Italian Trattoria offering a variety of Antipasti, Salads, Pizzas, Pasta, Meat and Chicken along with Sweets. Logo

W lounge

Category: All, Logos

W lounge is a modern café/ lounge in Libya offering a wide selection of coffees, snacks & desserts. Logo/ Branding/ Menus/ Table Tents/ Placemats/ Signage

Zmorod Logo

Category: All, Logos

Zmorod is restaurant in Aleppo, Syria offering traditional authentic Syrian cuisine Logo/ Branding/ Menus/ Table Tents/ Placemats/ Signage

Lets burger logo

Category: Logos

Lets burger is inspired by the American burgeria, specializing in traditional style burgers. Let’s Burger combines a modern retro look with a tradition dinner menu. Logo/ Branding/ Menus/ Table Tents/ Placemats/ Signage / Wallpaper Design

Al Mandaloun grill

Category: All, Logos

Bonita Bay Logo

Category: Logos

A beach resort located in Batroun north of Lebanon. Marvelous coast that helped us in the new identity inspiration and full summer campaign to boost its re-launch by add-mind Logo/ Identity/ Menu Design/ Coasters/ Placemats/ Unipoles/ Directions Signage/ Events Posters/ Teasing Pool Campaign

35 Rooms Web

Category: Digital Work

35 rooms is a trendy & stylish modern 35 rooms hotel in the heart of Hamra in the district of Beirut. It is the perfect mix between comfort & style. Each room is characterized with its own design; we created a theme for every floor and a wallpaper design for every room to create a distinguished flare to the hotel. Logo/ Branding/ Corporate Identity/ Wallpaper Design

35 Rooms Logo

Category: Logos

35 rooms is a trendy & stylish modern 35 rooms hotel in the heart of Hamra in the district of Beirut. It is the perfect mix between comfort & style. Each room is characterized with its own design; we created a theme for every floor and a wallpaper design for every room to create a distinguished flare to the hotel. Logo/ Branding/ Corporate Identity/ Wallpaper Design

Joanna Laura Constantine

Category: All

JLC is an accessory brand (Rings, bracelets, earrings and necklaces) by the designer Joanna Laura Constantine. Joanna designs are emblazoned with the bohemian chic flair, bold colors, striking stones, crystals and pearls force the collection into the forefront of an individuals’ signature style.

Mandarine Koueider Logo

Category: Logos

One of the biggest pastry brand leaders in Egypt, Mandarine Koueider combines between both the traditional oriental sweets and the modern pastry /coffee shop identity in Cairo's market. It started an expansion plan in 2010 that we were part of. We modernized the brand in order to compete with international brand now in Cairo. Logo/ Identity/ Package Designs/ Coffee Shop Menu Design/ Coasters/ Placemats/ In-Store Branding / Signage/ Trucks

Byblos Beach Village

Category: All, Logos, Print

Byblos Beach Village is a luxurious Private Villas resort located at the sea side of Byblos with a view over the citadel Corporate Identity / Corporate Brochures / Perspectives Design

Poussiere de Fee logo

Category: Logos

Poussière de fée is a line of scented candles produced in Lebanon

February Designs Logo

Category: Logos

February design is a luxurious handbags brand. The design portrays the harmony found in the contrast between old and new, masculine and feminine, hard and soft, classy yet unique. The collections will consist of simple shaped handbags with a touch of eccentric creativity. February handbags are designed for women who believe that fashion is a very personal expression of beauty and style. Logo / Business Card / Prints / Art Direction / Website

February Designs Print

Category: Print

February design is a luxurious handbags brand. The design portrays the harmony found in the contrast between old and new, masculine and feminine, hard and soft, classy yet unique. The collections will consist of simple shaped handbags with a touch of eccentric creativity. February handbags are designed for women who believe that fashion is a very personal expression of beauty and style. Logo / Business Card / Prints / Art Direction / Website

February Designs Web

Category: Digital Work

February design is a luxurious handbags brand. The design portrays the harmony found in the contrast between old and new, masculine and feminine, hard and soft, classy yet unique. The collections will consist of simple shaped handbags with a touch of eccentric creativity. February handbags are designed for women who believe that fashion is a very personal expression of beauty and style. Logo / Business Card / Prints / Art Direction / Website

Neorcha Print

Category: Print

Neorcha is a company based in Paris, France that handles IT Development, Mobile Application Develpment, and IPAD apps.   Logo , Corporate Identity, App

Neorcha App

Category: Digital Work

Neorcha is a company based in Paris, France that handles IT Development, Mobile Application Develpment, and IPAD apps.   Logo , Corporate Identity, App

Choucair Group

Category: All, Print

Choucair Group is a company specialized in retail of International brands of marble, ceramics, tiles, quartz, corian Logo / Corporate Identity / Website

ASHI Studio

Category: All, Digital Work

Ashi Studio represents the essential inspiration of Couture. Web / Logo / Print

Neorcha Logo

Category: Logos

Neorcha is a company based in Paris, France that handles IT Development, Mobile Application Develpment, and IPAD apps.   Logo , Corporate Identity, App

Le Loft 271

Category: All, Logos, Print

Le Loft 271 is a multifunctional space in Antelias, Lebanon. Wether the owners create a theme exhibition around Lebanese Designers or others rent this space for their private exhibition, this space is in no doubt an artsi-fatsi magnet. Logo / Corporate Identity / Invitation Cards / Facebook page Cover

GMD

Category: All, Digital Work

GMD Global Management and Development-GMD is a leading group of companies specialized in handling Design Build and Turnkey projects as well as delivering an array of customized services WEB / Logo / Print

Sinterni

Category: All, Digital Work, Print

Corporate Identity / Website

Neorcha

Category: All

Neorcha is a company based in Paris, France that handles IT Development, Mobile Application Develpment, and IPAD apps. Logo , Corporate Identity, App

February Designs

Category: All, Art Direction

February design is a luxurious handbags brand. The design portrays the harmony found in the contrast between old and new, masculine and feminine, hard and soft, classy yet unique. The collections will consist of simple shaped handbags with a touch of eccentric creativity. February handbags are designed for women who believe that fashion is a very personal expression of beauty and style. Logo / Business Card / Prints / Art Direction / Website

Poussiere de Fee

Category: All

Poussière de fée is a line of scented candles produced in Lebanon

35 Rooms

Category: All

35 rooms is a trendy & stylish modern 35 rooms hotel in the heart of Hamra in the district of Beirut. It is the perfect mix between comfort & style. Each room is characterized with its own design; we created a theme for every floor and a wallpaper design for every room to create a distinguished flare to the hotel. Logo/ Branding/ Corporate Identity/ Wallpaper Design

Bonita Bay

Category: All

A beach resort located in Batroun north of Lebanon. Marvelous coast that helped us in the new identity inspiration and full summer campaign to boost its re-launch by add-mind Logo/ Identity/ Menu Design/ Coasters/ Placemats/ Unipoles/ Directions Signage/ Events Posters/ Teasing Pool Campaign

Mandarine Koueider

Category: All

One of the biggest pastry brand leaders in Egypt, Mandarine Koueider combines between both the traditional oriental sweets and the modern pastry /coffee shop identity in Cairo's market. It started an expansion plan in 2010 that we were part of. We modernized the brand in order to compete with international brand now in Cairo. Logo/ Identity/ Package Designs/ Coffee Shop Menu Design/ Coasters/ Placemats/ In-Store Branding / Signage/ Trucks

GS Junior

Category: All, Art Direction

Let's Burger

Category: All

Lets burger is inspired by the American burgeria, specializing in traditional style burgers. Let’s Burger combines a modern retro look with a tradition dinner menu. Logo/ Branding/ Menus/ Table Tents/ Placemats/ Signage / Wallpaper Design

BMG Classics

Category: Corporate Events

BMG Foundation takes immense pride and pleasure in its Foundation Classics initiative, a series of classical concerts that inspires a wordless dialogue between East and West. Western orchestras will tour the Middle East, Europe and America and play familiar compositions by composers such as Mozart, Beethoven and Vivaldi, in addition to popular and growing Arab numbers.

BMG Art Alive

Category: Corporate Events

Art Alive, represents an integral pillar of BMG Foundation’s framework of cultural events. Having started in 2002, Diplomacy of Art has continued to grow to encompass multiple regionally internationally acclaimed artists. Exhibiting an array of talents, the Diplomacy of Art initiative is aimed to stimulate the young minds of young local artists.

Via

Category: All

Via Café is a coffee brand created by Ant Ventures. It offers a wide range of espresso and American coffee flavors. Logo/ Naming/ Packaging/ Corporate Identity/ Outdoor Communication

GCC Polo Cup

Category: Corporate Events

The GCC Polo Cup is the initiative focusing on bridging business, social and philanthropic networks between the most influential business leaders of the East and the West. In this event, a friendly game between HRH, the Prince of Wales, will lead his team against the GCC team. This charitable event has raised hundreds of thousands of pounds for the needy around the world. It attracts an exclusive yet varied list of guests, ranging from Royalty to captains of industry to heads of merchant families. For the last thirteen years, it has been taking place at the Guards Polo Club.

Casa Del Mar

Category: All

Seafood restaurant and tequila bar by the sea (Tabarja). Casa del Mar serves modern Mexican cuisine, fresh ceviches, salads, jazzed up appetizers, and delicious main courses and desserts. Logo/ Corporate Identity/ Restaurant Packaging / Menus/ Table Tents / Outdoor Communication/ Posters

Faras El Baher

Category: All, Logos

Logo/ Menus/ Placemats

Babel Restaurant

Category: Logos

Babel Restaurant a Lebanese cuisine concept located in Dbayeh and Amchit

GS Art Direction

Category: Art Direction

GS is a retail concept specialized in trendy and quality brands from around the world for men, women and kids. Outdoor Communication/ Online Communication/ Corporate Identity/ Branding/ Photography Concept & Art Direction/ Website

Etamco

Category: All, Logos, Print

Founded in 1996, etamco is currently one of the largest domestic organizations of its kind dealing with all woodworks and specially with kitchen production. Logo / Print /

De Fine

Category: Logos

Interior Architecture Logo / Business Card

Gowthgate Web

Category: Digital Work

GrowthGate is a specialist buyout firm engaged in direct equity investments that focus on middle-market companies located in the GCC and other select markets. Corporate Brochures/ Company Profile/ Website

Visit Site

Sun Holiday Tours

Category: All, Digital Work, Print

Travel Agency since 1996 Prints / Social Media Designs / Magazine

My 5 a day Logo

Category: Logos, Print

5 a day is a Lebanese Juicing company Corporate Identity / Website / Packaging

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My 5 a Day

Category: All

5 a day is a Lebanese Juicing company Corporate Identity / Website / Packaging

Visit Site

GS Corporate Events

Category: Corporate Events

GS is a retail concept specialized in trendy and quality brands from around the world for men, women and kids. For the event, we distributed red balloons to all visitors' kids of ABC which resulted in a extinguished exposure for GS Junior and everyone who visited the branch that day had benefited from a 20% Discount Outdoor Communication/ Online Communication/ Corporate Identity/ Branding/ Photography Concept & Art Direction/ Website

Gemy Maalouf

Category: Art Direction

GEMY, the brainchild of designer and entrepreneur Gemy Maalouf was first in launching the “Couture a Porter” concept in Lebanon in 1996 Website / Corporate Identity

Beirut Heights

Category: All, Logos, Print

Beirut Heights is one of the most luxurious residential buildings in Ashrafieh, Beirut Corporate Identity / Logo / Website / Corporate Brochure

Visit Site

Michel Zoghzoghi Photography Event

Category: Corporate Events

Michel Zoghzoghi Photography is focused on wild animales in their natural environment

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Hendrick

Category: Corporate Events

The Filmhouse

Category: All, Digital Work, Logos, Print

The Filmhouse is a production house based in Beirut specialized in TV Commercials, Audio Production and Photoshoots Corporate Identity / Website / Bracelet / Packaging

Visit Site

Araygi & Maalouly

Category: All, Digital Work, Logos, Print
Client: www.araygi-maalouly.com

The ARAYGI & MAALOULY Law Firm has been established in 1998 when Raymond (Rony) ARAYGI and Gabriel MAALOULY decided to collaborate through a partnership benefiting at that time from their ten years of experience in the legal field. It is on this basis that the Law offices, established by Joseph ARAYGI in 1970, became ARAYGI & MAALOULY Law Firm. Corporate Identity / Website

Orizon

Category: All, Logos, Print

Orizon Byblos is a dreamland landscaped over 10,000 sqm of indoor and outdoor spaces with a view to the Mediterranean horizon, only four minutes away from Byblos.Whether you're hosting an intimate event or a 900-guest all-out celebration, here your expectations and requirements are given top priority.

Yap It

Category: All, Logos

YAP is actually pay read all the way around and it gives a feeling of a word that doesn’t exist following a direction like (google, yahoo, yamli, etc…) once we combine it with “it”, i.e. YAPIT it creates a certain call for action in the word itself. YAPIT (pay it differently)*Yap it is a brand name for vending machines using mobile technology whereas you can buy a product by sending an SMS. Logo/ Corporate Identity / Branding

Lets Burger Art Direction

Category: Art Direction

Lets burger is inspired by the American burgeria, specializing in traditional style burgers. Let’s Burger combines a modern retro look with a tradition dinner menu. Logo/ Branding/ Menus/ Table Tents/ Placemats/ Signage / Wallpaper Design

Poussiere de Fee

Category: Print

Poussière de fée is a line of scented candles produced in Lebanon

Mandarine Koueider

Category: Print

One of the biggest pastry brand leaders in Egypt, Mandarine Koueider combines between both the traditional oriental sweets and the modern pastry /coffee shop identity in Cairo's market. It started an expansion plan in 2010 that we were part of. We modernized the brand in order to compete with international brand now in Cairo. Logo/ Identity/ Package Designs/ Coffee Shop Menu Design/ Coasters/ Placemats/ In-Store Branding / Signage/ Trucks

Joanna Laura Costantine Art Direction

Category: Art Direction

JLC is an accessory brand (Rings, bracelets, earrings and necklaces) by the designer Joanna Laura Constantine. Joanna designs are emblazoned with the bohemian chic flair, bold colors, striking stones, crystals and pearls force the collection into the forefront of an individuals’ signature style.

Jony Matta

Category: All, Digital Work

Photo Stylist/Fashion Consultant

Visit Site

Bonita Bay

Category: Print

A beach resort located in Batroun north of Lebanon. Marvelous coast that helped us in the new identity inspiration and full summer campaign to boost its re-launch by add-mind Logo/ Identity/ Menu Design/ Coasters/ Placemats/ Unipoles/ Directions Signage/ Events Posters/ Teasing Pool Campaign

35 Rooms

Category: Print

35 rooms is a trendy & stylish modern 35 rooms hotel in the heart of Hamra in the district of Beirut. It is the perfect mix between comfort & style. Each room is characterized with its own design; we created a theme for every floor and a wallpaper design for every room to create a distinguished flare to the hotel. <br><br>Logo/ Branding/ Corporate Identity/ Wallpaper Design

OMP Design

Category: All, Digital Work, Logos

Innovation and Dedication characterizes OMP Design sal in its daily working process, design approach, and client service.

Visit Site

BioMass

Category: Logos, Print

Al Mandaloun Grill

Category: Print

Eight

Category: All, Logos, Print

A luxurious lounge in Beirut a fusion between Fine Dining and The fine Lounge experience Logo / Menu

White

Category: All, Logos, Print

White is a pure white open space nestled on a rooftop in Beirut city center; where music, space, atmosphere, menu and venue blend perfectly. Logo/ Signage/ Branding/ Menus/ Table Tents/ Placemats

Eatalian

Category: All, Logos, Print

Eatalian is a casual, stylish & modern Italian restaurant’s. <br>The concept revolves around three themes: Olive, grape and tomato. The restaurant in Kaslik is decorated with an emphasis on the purple color to represents a grape theme. The chain’s second branch, in Ashrafieh is designed to reflect a tomato theme.

W Lounge Print

Category: Print

W lounge is a modern café/ lounge in Libya offering a wide selection of coffees, snacks & desserts. Logo/ Branding/ Menus/ Table Tents/ Placemats/ Signage

From the Tree

Category: All, Logos, Print

From the tree is a Non-fat frozen Yogurt, smoothies, boosters & juice bar. Designed as a modern kiosk with a fast service. Restaurant Packaging / Menus/ Table Tents / Outdoor Communication/ Posters

Let's Burger

Category: Print

Lets burger is inspired by the American burgeria, specializing in traditional style burgers. Let’s Burger combines a modern retro look with a tradition dinner menu. Logo/ Branding/ Menus/ Table Tents/ Placemats/ Signage / Wallpaper Design

Zmorod

Category: Print

Zmorod is restaurant in Aleppo, Syria offering traditional authentic Syrian cuisine Logo/ Branding/ Menus/ Table Tents/ Placemats/ Signage

Via Print

Category: Print

Via Café is a coffee brand created by Ant Ventures. It offers a wide range of espresso and American coffee flavors. Logo/ Naming/ Packaging/ Corporate Identity/ Outdoor Communication

Growthgate

Category: All

GrowthGate is a specialist buyout firm engaged in direct equity investments that focus on middle-market companies located in the GCC and other select markets. Corporate Brochures/ Company Profile/ Website

Visit Site

Harvey Nichols

Category: All, Corporate Events

Harvey Nichols kids Fashion Show was organized and designed by Between the Lines in Ryad

Mzaar

Category: All, Print

Mzaar Ski resort, in Kfardebbian, Lebanon organizes every year 2 main winter events: Fire Dragon & Mzaar Winter festival to promote their ski slopes and one summer festival to attract more tourist to the area. Posters/ Flyers/ Brochures/ Events Branding

Hawat

Category: All, Print

Hawat Trading Co. is in the forefront of the wood trading business in the Arab region. Corporate Identity/ Logo / Corporate Brochure

Just For Babies

Category: All, Print

Just for Babies sells a wide variety of all babies accessories and clothes. Website/ Outdoor Communication/ Corporate Identity/ In Store Branding/ Photography Concept & Art Direction/ Corporate Brochures

Casa Del Mar Print

Category: Print

Seafood restaurant and tequila bar by the sea (Tabarja). Casa del Mar serves modern Mexican cuisine, fresh ceviches, salads, jazzed up appetizers, and delicious main courses and desserts. Logo/ Corporate Identity/ Restaurant Packaging / Menus/ Table Tents / Outdoor Communication/ Posters

GS print

Category: Print

GS is a retail concept specialized in trendy and quality brands from around the world for men, women and kids. Outdoor Communication/ Online Communication/ Corporate Identity/ Branding/ Photography Concept & Art Direction/ Website